Grammar:Syntax

Audience

Audience is a very important part of design and must be considered heavily when creating a new design, space, or piece of architecture. Like with writing stories, the audience is who is receiving the information or using the design. A children’s storybook would not be written with a high amount of legal jargon, as would a college textbook use elementary language. A design is much the same in this aspect. A design must be considered for who is using the space and how it is to be perceived and utilized. A building constructed for medical purposes would not be designed without wheelchair or disability access! Instead, it would be designed to accommodate its users and inhabitants to make the space more comfortable and useful for them. This goes with interiors as well. Certain types of furniture are placed in a room for a specific purpose and works well with its surroundings. 

Character

Character represents a person in a story or narrative as well as the nature of a story or design. In design, the character of a building describes the overall feel and uniqueness of the space and allows for it to eminent a certain presence. A mistake, many times, can be a blessing, in that it gives a design character and eventually becomes one of the most important features of that project. A designer has character in himself and that character influences his designs in turn, encouraging him as a designer and enhancing his design skills. The drawings of my nature display a certain character in each piece of nature that I collected. I experimented here with exaggerating those special characteristics and making them really exhibit their own character. 

Transition

Transition pertains to the way things change in a design. “the way it transitions into something else.” The rhythm of a design often dictates the transitions that happen throughout a piece. As one portion of a design moves and changes into another a transition is created. As designers we strive to create a smooth and delicate transition to where the entire piece is unified in itself and creates a sense of conversion from one thought to the next without breaking that rhythm and defining its limitations. 

Revisions

Revisions in design are imperative to their development and the overall discovery of new ideas. It acts as constructive criticism in a way and allows a designer to see the flaws in the design so that he can change and develop it to create new concepts and make it more useful for its users. Without revisions, a designer could make a mistake that could potentially be detrimental to the design and cause it to be less effective in its commodity, firmness, and delight. 

Datum

A datum is a point, line, or surface used as a reference, as in surveying, mapping, or geology. It helps to determine where things are to be positioned and allow for a visual effect as well in designs and presentations. The Datum line represents a visual separation in a sense and allows for a smoother transition through the design. In the presentation board for Suzanne, my group decided to create a cardboard arch with a strip of brown paper behind it, extending all the way across the board to act as a datum line for the presentation.